With the many options available for social media scheduling, it can be difficult to decide which one to choose.
This article will compare two of the most popular schedulers, Later and Hootsuite, in terms of their features, pricing, ease of use, platforms, pros and cons, and support.
We will provide a summary at the end to help make your decision easier.
When looking for the best social media scheduler, two of the top contenders are Later and Hootsuite. Both offer robust features, but have different strengths and weaknesses.
Later is a more user-friendly platform with intuitive navigation, while Hootsuite provides more complex features and a greater degree of customization. Both provide a variety of analytics and reporting tools, but Hootsuite offers more detailed insights than Later.
Both platforms offer integrations with other third-party platforms, but Later's integrations tend to be more comprehensive. When it comes to pricing, Later is the more affordable option, while Hootsuite is more costly but offers more features. Ultimately, the decision of which platform to use depends on the user's needs and preferences.
Which platform offers the best features for social media scheduling: Later or Hootsuite? Both Later and Hootsuite offer a wide range of features for scheduling social media posts. Later focuses on Instagram and its unique features, such as post reminders, hashtag suggestions, post drafts, post analytics, and a visual calendar.
Hootsuite offers a more comprehensive approach, with support for various social networks, analytics, post scheduling, bulk scheduling, and team collaboration.
In terms of features, both Later and Hootsuite offer something for everyone, depending on their specific needs and preferences. Later is ideal for those who are focused on Instagram, while Hootsuite is more suitable for businesses that need to manage multiple social media accounts. Ultimately, it is up to users to decide which platform works best for them.
Having discussed the features of both Later and Hootsuite, it is also important to consider the cost of using each platform. Later offers a free version with basic scheduling capabilities, but to access their most powerful features you'll need to upgrade to one of their paid plans.
Hootsuite, on the other hand, offers a free plan that's limited to three social profiles, or you can upgrade to their Premium plan for more features. Both platforms offer affordable paid plans, with Later starting at $9/month and Hootsuite at $19/month.
For larger teams, Later offers an Enterprise plan that's priced on a case-by-case basis. Ultimately, the pricing for each platform will vary depending on the features you want and need.
When it comes to ease of use, Later and Hootsuite both offer user-friendly interfaces that make it easy to schedule social media posts. Both platforms allow for easy drag-and-drop post scheduling, so users can move content around quickly and easily.
Later also offers a streamlined visual calendar to help plan and organize content, while Hootsuite offers timeline and scheduling grids for a more detailed view. Furthermore, both platforms allow users to schedule posts to multiple accounts simultaneously, so users don't have to manually schedule posts for each account.
Additionally, both platforms offer useful analytics tools to help track the performance of posts. All in all, Later and Hootsuite are both intuitive platforms that make it easy to plan and schedule posts for social media.
For those looking to schedule their social media posts, both Later and Hootsuite offer comprehensive platforms that allow users to easily organize their content.
With Later, users can schedule posts to Instagram, Twitter, Facebook, and Pinterest. Hootsuite also offers scheduling tools for those four platforms, as well as LinkedIn and YouTube. Both tools also offer analytics features that allow users to track engagement, monitor their content performance, and more.
In terms of design, Later offers a more user-friendly interface that is more aesthetically pleasing than Hootsuite. However, Hootsuite offers more advanced features, such as custom reporting and bulk scheduling. Ultimately, it comes down to the user's individual needs when determining which platform is the best fit.
Regardless of the platform chosen, support is an important factor to consider when selecting the best social media scheduler. Both Later and Hootsuite offer excellent customer service and have dedicated help centers with detailed FAQs, tutorials, and user guides.
For more personalized assistance, both platforms also provide email and live chat support so users can get help with their specific questions. Additionally, Hootsuite offers a free 30-minute onboarding call with a Social Media Strategist to help users get started.
This is a unique feature that Later does not offer. Both platforms also provide additional support options such as training, webinars, and product guides. Ultimately, both Later and Hootsuite provide a comprehensive customer service network that should meet the needs of any social media scheduler.
Both Later and Hootsuite offer a free trial to their customers. Later has a 14-day free trial that allows customers to experience the platform and all its features without having to commit to a paid plan. Hootsuite offers a 30-day free trial for their Pro plan, which gives access to their most popular features. Both trials allow customers to explore the features of each platform and decide which one is the best fit for their needs.
Yes, Later offers some additional features that Hootsuite does not. Later provides a unique link tracking system which tracks the performance of links across all of your social channels. Later also offers an AI-powered hashtag suggestion tool, which helps users optimize their post engagement by finding the best hashtags to use for their posts. Furthermore, Later allows users to collaborate more easily on their posts by providing a team-inbox that allows users to review and approve posts before they are posted. These features are not available on Hootsuite.
Yes, Later offers customer support beyond email and live chat. They offer a comprehensive support system that includes an extensive Knowledge Base, and a multi-tiered support system that includes phone support for higher-tier customers. They also offer a private slack channel to provide direct access to their team of customer service agents. They are dedicated to providing the best customer experience possible, and strive to make sure every customer is satisfied with their experience.